MIES Research Seminar: 'Uses of the Past in Brand-Building', with Dr Daragh O'Reilly

This research seminar is hosted by the division of Marketing, International Enterprise & Strategy (MIES) at Sheffield University Management School

Speaker Bio

Dr Daragh O'Reilly, Sheffield University Management School

Daragh O’Reilly is Senior Lecturer in Creative and Cultural Industries. He joined the Management School in 2006, having previously worked at the Universities of Leeds and Bradford. Before joining academia, he worked in a range of line and consultancy roles in international sales and marketing.


There has been considerable interest over the past decade in the relationship between brands and their past.  This has led to strands of literature in brand heritage, nostalgia and retro-branding.  However, these strands mainly ignore the work on cultural memory and social remembering.

This seminar presents work on two projects which use this theoretical perspective to mine insights into how musical organisations build brands in the areas of popular music "classic" albums and music consumption community.


  • 12.30 - 13.00 A light lunch will be served in the Courtyard Cafe (soft seating area)
  • 13.00 - 14.00 Seminar with Q&A in Meeting Room 3

Event Details

When: November 8, 2017 at 12:30pm—2:00pm

Where: Conduit Road, Sheffield, S10 1FL

Type: Alumni, Student, Business

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